Whiskey Run

The Southern Oregon Coast spent 10 years developing a destination mountain bike system outside the beautiful shores of Bandon Oregon. With a long drive from any major destination they came to us to help develop a marketing plan to bring riders to the region. We’re proud of the campaign winning multiple awards and being a case study for how to marketing mountain bike trail systems should be done. 

We spent a few trips to the area documenting and creating stories of riders coming to the area. From an illustrator from SanFrancisco, a road rider from Portland, a trail builder, and a local young shredder we portrayed something for anyone to relate to. Chris McNally, the illustrator, developed watercolors into a map of the trail system, video titles, website content, and even a custom beer label. Below is an example of what we created from videos, social media cuts, photography and everything in between.