However You Roll

Yakima wanted to bring some funkiness to the brand and they came to us to help make it happen.  Having spent nearly 20 years with the Yakima brand we had been part of creating endless humor pieces and we couldn’t wait to do the next one.

The goal was to create some humor around Yakima within the cycling space. We created a video series for youtube and social media to bring light to all of the different types of cyclists. Each different cyclist character interacts with the next in a parody showcasing how all cyclist are really just the same person playing a different part. No matter how you choose to roll, Yakima has you covered with bike racks for every rider, every bike, and everyone.