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Subaru x NPF

Apparel Launch

What we did
  • Concepting
  • Creative Direction
  • Scouting
  • Production
  • Photography
  • Retouching

In recognition of Subaru’s long-standing partnership with the National Parks Foundation they released a collaborative gear collection on the Subaru Gear Store with a portion of the proceeds donated back to NPF.

 

The AOR, The Field Scout, came to us to help produce a lifestyle photography shoot to capture the Subaru x NPF gear collaboration at an iconic National Park location. As a team we produced and brought the concept to life in a one day shoot in Mt. Rainier National Park. We handled scouting, logistics, talent procurement, shooting, and retouching a set of 50 final selects for the product launch. 

 

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The finished imagery was used for a cohesive product launch that hit across all channels from social media, email newsletters, and on the Official Subaru Gear Store. 

 

Client Subaru of America

Agency The Field Scout

Photographer Dylan VanWeelden

Stylist/Producer Kelsie Morrow

Photo Assistant Adam Kachman

Art Director Anthony DeMarco

Talent Geneva Mayall and David Matoba

 

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