Smith Optics

Lifestyle Color Launch

Smith Optics came to us asking for some creative love for a new line of colors on their lifestyle line of glasses. 

From an oceanic teal blue, to a transparent smokey grey, to a stunning champagne color we put together three scenes and pulled it all off in one day. From building out the concepts, , honing in the locations, procuring the talent, and producing the shoot. The final deliverables included photos and stills for the product launch. Here’s a look the finished product.

 

Champagne Crystal Colorway

Matte Pacific Crystal Colorway

Matte Moss Crystal Colorway

 

Client Smith Optics

Photographer Dylan VanWeelden

Video Adam Kachman

Retouching Greg DeBoer