Leatherman Tools
Product Launches
What we did
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Concepting
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Creative Direction
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Scouting
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Production
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Photography
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Retouching
We typically don’t have the capacity to take on many new clients, but when Leatherman reached out about creating content for their latest product launch, we couldn’t resist. Their commitment to crafting durable, American-made products aligned perfectly with our own values—making it an ideal partnership.
This first shoot focused on Leatherman’s new Rustle line — their fixed-blade camp cooking knives. Inspired by outdoor cooking over an open flame, we built out scenes that ranged from a polished field dinner to a rustic cowboy-style setup.
For our second shoot, we focused on the Wave Alpha multitool, a legendary piece in Leatherman’s lineup. When they asked us to create the launch content for their next product, we jumped at the chance. The result was a beach overlanding experience—a blend of camping, cooking, gear laydowns, and sweeping scenic visuals that embodied the freedom of the outdoors.
Client Leatherman Tools
Photographer Dylan VanWeelden
Photo Assistant Adam Kachman
Art Director Anthony Perez
Talent Geo Jenkins and Sena Blevins
